About Us

Welcome to the heart of Oden, Arkansas, where hard work, passion, and nature come together to create something truly special. We are Justin and Becky Allen, proud owners of Rather Be Ranching, a thriving 240-acre ranch along the stunning Ouachita River. Our journey into the world of ranching is not only a livelihood, but also our passion. Born into generational families of farmers and ranchers, the love for the land and the animals is in our blood.

From cattle and goats to our buzzing apiary, we are committed to regenerative ranching and sustainable farming practices. We believe in nurturing the land, the animals, and our community with respect and love. Our cattle are grass-fed, our goats are tended to with care, and our bees are cherished for the sweet honey they produce.

Our commitment to you:

  • Premium Quality: Our grass-fed beef, goat meat, and honey are of the highest quality. Raised with love, care, and sustainable farming practices, our products are a testament to our commitment to excellence.

  • Sustainability: Through our regenerative ranching practices, we are not just raising cattle and bees—we are nurturing the land, contributing to biodiversity, and working towards a sustainable future.

  • Local Love: From the heartland of Oden, Arkansas, and along the Ouachita River, our products are a reflection of the love we have for our community and our desire to share it with you.

Our vision extends beyond our ranch. We invite you to join us on this journey, whether you're a fellow entrepreneur, a business owner, a digital brand, or a retailer. Let's build something beautiful, sustainable, and successful together.

In the spirit of empowerment, aspiration, and confidence, we are breaking new ground in our fields—literally and metaphorically. We are here to support you, inspire you, and work with you. Our approach is easy-going, our language is plain, and our conversation, we hope, is refreshingly motivational.

So, come join us, learn more about our products and services, and meet the people behind them. Together, we can make a difference to our land, our animals, and our communities. Welcome Rather Be Ranching.